The first step in Qatar Airways Cargo’s Digital transformation journey is visible with its brand-new website released in May this year. The new website boasts of a brand-new design which offers simple navigation, intuitive positioning of information backed with robust security. Since the new website is cloud-based and requires fewer clicks to source relevant information, it also boasts of a lower carbon footprint than its predecessor.
Qatar Airways Cargo has now pioneered its next generation Digital Experience platform with a revamped, comprehensive, and intuitive cargo customer portal called ‘Digital Lounge.’ The Digital Lounge experience will bring in added value to the airline’s customers, offering better engagement and interaction, increased productivity and time management, as well as better visibility, transparency and performance monitoring.
The Digital Lounge portal is built on the Salesforce platform and provides Qatar Airways Cargo’s customers with a seamless digital experience, leveraging Salesforce Customer 360 features integrated with its native Experience and Analytics platform. The Digital Lounge will give customers full access to a broad range of activities with a single access. The platform offers instant confirmation for General Cargo bookings subject to availability and required validations. The airline’s customers can book free sale and allotments with dimensions (excluding BUP). In future, customers will be able to book any product available in the portfolio of Qatar Airways Cargo through the Digital Lounge.
“Digitalisation is the cornerstone of The Next Generation, which places user experience and ease at the centre of our activities,” Guillaume Halleux, Chief Officer Cargo at Qatar Airways, underlines. “Through the Digital Lounge, Qatar Airways Cargo has opted for an omni-channel digital strategy whereby the customers are given a wide variety of choices in how they wish to interact with us.”
Over the past two years, with the utilisation of API (Application Programming Interface) technology, third-party digital marketplaces have seen unprecedented user growth as customers have quickly embraced the offer of real-time market capacity and rate information, and access to immediate booking confirmation. Following its highly successful global launch on WebCargo last year, Qatar Airways Cargo now also offers its capacity on CargoAi and Cargo.one in selected markets, and is thus present on all three leading third-party digital marketplaces.