DHL Global Forwarding, Freight: myDHLi boosts online bookings by 56%

 DHL Global Forwarding, Freight ("DHL") has announced new features and greater functionality for myDHLi, coinciding with the digital platform's first anniversary. After a successful launch of myDHLi, DHL has expanded the global availability of the platform from eight to 62 countries. In addition, online bookings and sales rose by +56% (yoy Q1/2020 to Q1/2021).

"For us, myDHLi translates digitalization into customer-centricity. That's why we put an enormous amount of work in the roll-out. Customers can easily book shipments through the platform that follows modern design principles while having full control over the quotes with 360-degree visibility. By the end of 2020 we had 1,000 customers on the platform. Now, just four months later, we have reached a new high with 3,000 customers spread across 62 countries using myDHLi as of today," says Tim Scharwath, CEO DHL Global Forwarding, Freight. "In light of this successful launch to market, we will continue to expand the platform by adding more languages over time."

The expansion comes along with improvements to existing functionalities, for example, the integration of a "save and edit" option and new services such as myDHLi Reports to increase shipment transparency. In addition, for the first time, the platform is now available for road freight customers, with the roll-out starting in Turkey. To address the success of these innovations, there will be an annual myDHLi Digital Summit, with the first event launched at the DHL Innovation Center in Troisdorf.

With a "customer-first" approach, the Quote + Book functionality offers improved usability based on user behaviour analysis and modern design principles. Customers can save at any point and resume later during offer validity. This means that, should key details not yet be available at the beginning of the booking process, it is easy to pick back up at a later point to complete. As well as improving usability, the platform offers with myDHLi Reports a new feature that provides full visibility of past and current shipment data for further detailed analysis.

"As a leader in the industry, our customers look to us not only for superior forwarding solutions, but equally expect an overall exceptional shipping experience. With myDHLi, we have elevated the customer experience by providing complete visibility and automating processes, thus taking the guesswork and unnecessary manual steps out of their workflow. I am delighted that the feedback from our customers in Asia Pacific has been encouraging, as we continue to improve the platform to meet their needs," said Kelvin Leung, CEO, DHL Global Forwarding Asia Pacific.

All improvements to the platform follow defined guiding principles for the further development of myDHLi. This includes 360-degree visibility of shipments from start-to-finish, no matter which stage the shipment is at, a multi-channel approach, so that all information is available combined in one place, regardless of which channel a customer uses, and a signaling action process, so that customers can always see where to focus their attention. What's more, built-in popular social media features like Follow + Share simplify communications along the supply chain by enabling customers to exchange information with their own clients, colleagues, and suppliers.


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