“Turning data into action” is Rotate’s company slogan, and CargoTech’s latest member is thus poised to support customers with a new digital spin on insights and analysis for improved commercial decision-making in air cargo.

By adding Rotate to its portfolio of companies, CargoTech gains an increasingly important niche focus, perfectly complementing its one-stop-shop direction. “Data is a valuable commodity and the basis for all business decisions, from quality to operational steering, market expansion and customer growth,” says Cedric Millet, President of CargoTech.

Rotate brings in decades of proven experience in cargo data, analytics and consulting. Customers can expect access to world-class market data along with tools that draw useful and crucial conclusions from the data, providing a solid foundation on which to base commercial decisions.

“The real challenge is not in collecting more data, it is in putting that data and insight to good use and drive real actions that improve commercial and operational decisions. That is the difficult part,” explains Gert-Jan Jansen, Founder and CEO of Rotate.

Driving digital transformation is a holistic process and partnering with CargoTech enables Rotate to provide comprehensive solutions to airline customers. Rotate currently consists of six cargo and technology experts and is looking to treble its workforce within the first year.