Avianca Cargo has announced its new brand concept, marking a pivotal transformation highlighting its commitment to exceptional service. This reinvention embodies the new essence of “Avianca Cargo, we are doing it for you,” reflecting the airline's focus on customer needs and long-term partnerships.

This new concept embodies the spirit of a hero dedicated to serving others out of duty, commitment and conviction. This change is more than just a new slogan. It is a declaration of renewed commitment to those who trust the company.

"Our transformation has now positioned us as one of the six best cargo airlines of the world," stated Diogo Elias, senior vice president of Avianca Cargo. "We've enhanced our service levels, upgraded our fleet and revamped our product offerings, all while ensuring a more consistent and efficient operation. Our dedicated team works tirelessly to meet every requirement and solution our customers seek, enabling them to grow their businesses."

With the closing of Q3 2024, Avianca Cargo increased their network load factor by over 5% aligned year-over-year, as a result of Latin America’s cargo import market recovery and fleet renewal. The new brand positioning is a culmination of efforts that have enhanced operational efficiency and connectivity.

As part of a investment strategy, Avianca Cargo expanded its fleet with four A330-300/200 P2F aircraft, boosting capacity and fuel efficiency; the first joined the airline’s commercial partner AeroUnion in July, with two more arriving in 2025 and the final in 2026, offering enhanced payload and flexibility for medium-range routes.

Avianca Cargo is the first South American airline to integrate with DB Schenker, revolutionizing logistics for faster, more reliable cargo services across the continent. The first airline in the Americas to achieve four CEIV certifications: Pharma, Fresh, Lithium Batteries, and Live Animals, setting a remarkable industry benchmark.