WestJet Cargo is set to launch its new Priority product, available across the WestJet Cargo network starting November 4th, 2024. This premium offering gives eligible cargo top priority for loading and transport, guaranteeing that shipments travel on specific flights.

Designed to meet the needs of industries requiring fast, reliable transportation of critical goods, such as healthcare and manufacturing, Priority features reduced tender cut-off times at WestJet Cargo's main hubs—Calgary (YYC), Vancouver (YVR), and Toronto (YYZ) – with plans to expand to more hubs in the future. For narrowbody flights, the cut-off time is shortened to just 2 hours before departure instead of the usual 3 hours, while widebody flights require 3 hours instead of the usual 6 hours. In the unlikely event that a Priority shipment does not fly as confirmed, the Priority charge will be fully refunded.

“Our Priority product is tailored to address the growing demand for urgent logistics solutions,” said Kirsten de Bruijn, Executive Vice President Cargo. "With shorter cut-off times and guaranteed uplift, we provide a solution that enhances efficiency and peace of mind, especially for customers in healthcare and other critical industries. These clients depend on timely, secure transport for essential goods such as human blood, tissue samples and machinery"