Qatar Airways Cargo has announced the expansion of Sama, the airline's pioneering AI Digital Human, who has successfully transitioned from enhancing passenger services to now revolutionising the cargo experience. This innovative development will be showcased at Air Cargo Europe, taking place from 2-5 June 2025 in Munich, Germany.

Initially launched to assist passengers with bookings, enquiries, and customer service interactions, Sama has redefined the way travellers engage with Qatar Airways. Her advanced capabilities allows passengers to receive personalised, real-time support, marking a significant advancement in the airline's technological integration.

Now, Sama is stepping into the cargo universe, bringing her expertise to the air freight sector. She will assist customers with cargo bookings, provide shipment tracking, and address enquiries specifically related to air freight services. This transition aims to streamline the cargo booking process and enhance service efficiency for clients in logistics and shipping.

“By expanding Sama’s role into the cargo sector, we are reinforcing our commitment to innovation and excellence across all areas of Qatar Airways,” said Mark Drusch, Chief Officer Cargo at Qatar Airways Cargo. “Sama not only enhances the passenger experience but will now play a crucial role in facilitating seamless cargo operations. Our goal is to ensure that our clients receive the same high level of service in cargo as they do with our passenger offerings.”