CSafe Global has announced that Bridget Johnson has joined the company’s senior leadership team as Senior Vice President of Marketing.

In this newly created role, she will lead CSafe’s integrated global marketing strategy, including development of global brand and portfolio positioning, thought leadership, omnichannel demand generation, and an enhanced digital client experience.

Creation of the role was driven by CSafe’s aggressive long-term strategy. The company has consistently delivered strong year-over-year growth and has increased its share in the rapidly growing pharmaceutical cold chain market. In December, CSafe completed the acquisition of Softbox Solutions, a leader in passive shipping solutions. The combined company has the most comprehensive suite of thermal shipping solutions in the market.

“Our rapid growth, combined with our recent acquisition of Softbox, necessitated the need to add a highly experienced marketing executive to help us reach the next level of market leadership,” said CSafe CEO, Patrick Schafer of the decision to add the new role.