beOnd announced the signing of a Memorandum of Understanding with Aeroprime Group to explore the appointment of beOnd's Cargo General Sales and Service Agent in India.

The MOU marks a milestone in beOnd's ecosystem development strategy as the airline expands its presence in one of the world's fastest-growing aviation markets.

"India is one of our highest-priority markets, and cargo is central to building a sustainable ecosystem within our AOCs," said Tero Taskila, Chief Executive Officer of beOnd. "In India, we've appointed Aeroprime as our partner who already knows this market inside out, so we start from a position of strength rather than learning as we go."

"We are pleased to sign this Memorandum of Understanding with beOnd and begin exploring a Cargo GSSA partnership in India," said Abhishek Goyal, Executive Director C CEO of Group. "beOnd has introduced a distinctive premium proposition to the aviation market, and we look forward to working closely with the company as it develops its ecosystem and cargo strategy for India. We are confident our experience and market expertise will help support beOnd's long-term ambitions in the region."

The MOU establishes Aeroprime Group as beOnd's cargo representative in India, anchoring the airline's presence as it advances its wider plans for the market.