As Valentine’s Day approaches, Challenge Group continues to drive growth in the airfreight sector with significant developments in its operations. Two months ago, the company launched weekly flights to Nairobi, deploying a Boeing 767-300BDSF freighter aircraft to connect this key African market with Europe and beyond.

Nairobi marks Challenge Group’s first-ever destination in Africa, addressing the ongoing airfreight capacity shortage across the continent. Through strategic alliances and strong local partnerships, Nairobi has rapidly evolved into a crucial gateway, enabling seamless access to other key destinations within Africa.

Over the past two weeks, Challenge Handling at Liège has successfully managed over 30 flights for various customers, transporting more than 3,000 tons of fresh flowers. The company’s state-of-the-art facility at Liège Airport features a fast-track system, capable of handling the simultaneous loading of two Boeing 747-400F freighters. Additionally, it offers a dedicated cool area for post-flight treatment, cooling, sorting, and expedited customs clearance, further solidifying Liège as a leading gateway for perishable goods and a competitive hub for access to key European markets.

“With Nairobi as our first African destination, we are committed to supporting our customers' needs and delivering our services wherever required. Backed by nearly five decades of expertise in transporting perishable goods, we provide end-to-end logistics solutions tailored for this specific sector. Additionally, our operations in Nairobi support a crucial local industry, reinforcing our role as a key enabler of global trade”, Or Zak, Challenge Group CCO, stated.

“The upcoming Air Cargo Africa conference and exhibition presents the perfect opportunity for our sales team to engage with both existing and prospective customers, strengthen business relationships, and explore new opportunities to further expand our footprint across the continent” he added.